FASHION

Our Round-Up of the 2022 Best Fashion Campaigns

From Zendaya in Valentino to Rosalía in Acne Studios, check out the eight most stunning fashion campaigns of 2022 so far.

Courtesy of Balenciaga

Everyone knows the fashion world for being one filled with creativity and dynamism, Because of this, marketing has different ways to promote its products or services. Besides, a good fashion campaign can create a big name within the industry out of a starter brand.

Nowadays, our favourite fashion companies are always choosing celebrities, supermodels, influencers and actors to front their eye-catching collection campaigns. Through visual storytelling and incredible locations, brands launched their latest campaigns, which caught all our attention.

From Bella Hadid in Balenciaga’s campaign to Rosalía in Acne Studios, these are the most captivating ad campaigns of the fashion world 2022. Check them out below!

BALENCIAGA X BELLA HADID

Balenciaga has done it again! The brand has chosen supermodel Bella Hadid to front poses its Autumn 2022 campaign, which centred around the Crush Bag – the brand’s latest product. 

In the campaign, we can see Bella folded over onto her knees in a jet-black ensemble, mirroring Balenciaga’s Crush Bag’s pliability and colourway. The setting is vacuumed by negative grey space, which is also enhanced by eliminating any distractions from the supermodel’s promotion of the new product.

Courtesy of Balenciaga

ACNE STUDIOS X ROSALÍA

Acne Studios has chosen Rosalía to front the label’s Fall 2022 collection. “We felt Rosalía was the perfect fit because she has a unique ability to shapeshift through time, history and culture, all with a contemporary lens,” said Jonny Johansson, Creative Director of Acne Studios.

Courtesy of Acne Studios

VERSACE X COLE SPROUSE

Versace has chosen the Riverdale famed actor, Cole Sprouse, to front its latest new eyewear campaign. 

In the campaign, we can see the star looking fresh and elegant wearing the brand’s Medusa Mesmerize sunglasses and gold rings. The pictures are so good enough that they show elegant, stylish, rock and chick vibes for its campaign thanks to the styling, the setting and the background.

Courtesy of Versace

VALENTINO X ZENDAYA

Luxury fashion brand Valentino has chosen the ‘Euphoria’ actor Zendaya to the front in the brand’s latest campaign entitled “PINK PP: the colour of love, community, energy and freedom.” 

In the picture, Zendaya is pictured in a surreal setting, as she navigates a monochromatic pink space, captured by Euphoria’s cinematographer Marcell Rev.

Courtesy of Valentino

BALENCIAGA X KIM KARDASHIAN

Balenciaga dropped another stunning Winter ’22 campaign collaboration with celebrity Kim Kardashian. 

In the collection, you can see a sundry of models and talent, like Kim Kardashian and Alexa Demie, posing in extreme weather environments, which is a clear connection and reference to Maison’s latest fashion shows. In the background, there is a stormy environment, similar to the brand’s latest runway show where the runway was transformed into a glass box containing an intense microclimate for the models to walk in.

Balenciaga is worldwide known for this kind of simulated environment, which the brand has taken as part of its future-focused stylistic development and creative design.

Courtesy of Balenciaga

OMEGA X GEORGE CLOONEY

Watchmaking brand OMEGA partnered with icon actor George Clooney for its latest campaign in which you can see him wearing and promoting the Speedmaster ’57 collection. In the picture, Clooney is pictured wearing one of OMEGA’s stainless steel watches with a blue dial in the campaign while sitting in a classic car.

For the campaign, the actor participated alongside the South Korean actor, Hyun Bin.

Courtesy of OMEGA

FRANKIES BIKINIS X GIGI HADID

Frankies Bikinis’ founder, Francesca Aiello, has chosen Supermodel Gigi Hadid to collaborate with the brand on an exclusive line of swimming costumes the brand has dropped this summer. Hadid has also been included in the creative design of the product as she directed the campaign’s photo shoot and took inspiration from her time at her family’s house in the countryside.

Courtesy of Frankies Bikinis

GIVENCHY X KENDALL JENNER

Givenchy has chosen supermodel Kendall Jenner to front its Spring-Summer campaign by Matthew Williams. 

In the campaign, we can see Kendall posing with the new statement bag, the Kenny. The images from the campaign have been enhanced with poppy brushstrokes by the artist, Josh Smith, which has complemented the easy fresh energy, and muted monochromatic tones of the collection.

Courtesy of Givenchy