FASHION

The Best Fashion Campaigns Filled With Style Inspiration

Keep reading to discover our selection of the top best fashion campaigns so far.

Courtesy of Miu Miu.

Fashion ads display a captivating blend of style, celebrity allure, impeccable execution, and boundless creativity, accompanied by significant financial investment and remarkable marketing efforts. In this article, we celebrate the finest fashion ads of 2023, showcasing the most exquisite, daring, adorable, and emotionally impactful commercials released this year.

The undeniable influence of Hollywood in the fashion and beauty industry is evident, inspiring us not only to shop but also to be enthralled by unforgettable campaigns. Looking back at iconic collaborations like Lady Gaga embodying Donatella Versace for the brand’s spring/summer 2014 campaign or Kate Moss defining her career with Calvin Klein in the early ’90s, the power of this fusion becomes apparent.

Despite ever-changing fashion trends and seasons, celebrity-fronted campaigns remain a constant presence. This year, we have witnessed Kim Kardashian starring in the latest provocative SKIMS campaign and Georgina Rodriguez making a stunning fashion debut for GUESS. Let’s have a look at some of the boldest fashion campaigns!

VERSACE

Dua Lipa and Versace are making fans’ Barbiecore dreams come true with the release of their collaborative collection. Ahead of the singer’s debut in the upcoming “Barbie” movie, the duo shared a sultry snapshot on their Instagram pages. The photo features Dua wearing a bedazzled pink bikini adorned with Versace chains and matching Crystal Repeat Mini Hobo Bag. She rested the bag on a colour-coordinated Cadillac convertible, while hinting at the arrival of the “Vacanza” collection. “Vacanza season is approaching,” Dua captioned her post, nodding to the name of the sparkling collection.

Courtesy of Versace.

MIU MIU

Lensed by Steven Meisel, Miu Miu has chosen supermodel Gigi Hadid to front their latest campaign as she channels the iconic pop artist Margaret Keane. The campaign showcases Miu Miu’s newly debuted Arcadie bag in signature matelassé leather. Hadid embodies Keane’s demure and wide-eyed persona, sporting a choppy and wispy-fringed hairstyle. While it’s uncertain if the style is temporary and just a wig, the campaign proves there is no style that Hadid cannot pull off.

Courtesy of Miu Miu.

LOUIS VUITTON

Pharrell Williams debuts as new creative director of Louis Vuitton. He also unveils his latest ad campaign, starring beauty Rihanna (he is also seen standing in front of her, showcasing the new ‘Speedy’ bag). As a longstanding collaborator of Williams, Rihanna carries multiple leather monogrammed bags from the collection and effortlessly balances what appears to be a Starbucks venti cup.

Lensed by Keizō Kitajima and Martine Syms, the new Speedy bag draws inspiration from Williams’ early experiences with luxury on Lower Manhattan’s bustling Canal Street, evoking nostalgia as it recalls one of the first bags he owned. Louis Vuitton describes the new Speedy as an everyday icon designed for every walk of life. “It is an everyday icon conceived for every walk of life,” Louis Vuitton writes.

Courtesy of Louis Vuitton.

GUESS

Georgina Rodriguez has been announced as the face of both GUESS and Marciano. In GUESS’ Fall 2023 campaign, Rodriguez channels a retro Monica Belluci with a voluminous bow-dry hairstyle and pin-up make-up. The shoot, directed by Paul Marciano, Chief Creative Officer for GUESS, Inc, was captured by Nima Benati, resulting in a glamorous and captivating series of photographs.

Courtesy of GUESS.

SKIMS SWIM

Kim Kardashian takes centre stage in SKIMS’ “most provocative” campaign to date. The reality star and mogul, photographed by longtime collaborator Steven Klein, poses in oiled-up ensembles from the Faux Leather and Rubberised Scuba Swim collections.

This collaboration between Klein and Kardashian is not their first, as they previously worked together on Kardashian’s iconic Jackie Kennedy-inspired 2017 Interview magazine shoot, featuring her daughter Northwest. Kardashian expressed her gratitude for partnering with Klein once again on the new swim campaign.

“Steven and I have collaborated on so many iconic images over the years and I’m grateful that we once again have partnered on SKIMS for the new swim campaign,” Kardashian shared in a statement.

Courtesy of SKIMS.

MCM & CROCS

Lindsay Lohan, who recently welcomed her first child with husband Bader Shammas, is the face of a new campaign featuring the MCM and Crocs collaboration. The shoot, which took place in Dubai, features the Burj Khalifa in the background and showcases Lohan modelling two different versions of the shoe. The footwear brands from Germany and the United States partner to bring unique features to the new shoe collection.

Courtesy of MCM.