Chanel Brought a Glamorous SS’23 Haute Couture Collection to PFW

The luxury fashion house brought out all the extravaganza to decorate their runway in Paris during the Couture week.

Courtesy of Chanel

As we moved on to the second day of the infamous couture week in Paris, the charm of Chanel took us on a voyage in the world of fashion and gave us their latest Spring 2023 couture collection inside the Grand Palais Éphémère. Simplicity and finesse being the top priority of the brand, the collection stayed clear from the Couture extravaganza, which is normally expected in Paris during the couture week.

The set design featured eleven monumental animals made of wood, cardboard and paper. “For (Veilhan’s) third participation, I asked him to reinterpret his own,” she said. “The whole embroidery universe of the collection is turned towards the animal world.”

 “For the third time, Virginie Viard is working with Xavier Veilhan and it’s a very good starting point for her collection. Virginie loves seeing what he can propose, and it’s a dialogue between them. Here, it’s a new experience, daring to include unexpected elements, which give a story. It’s her vision from Chanel bestiary but a very modern approach,” Bruno Pavlovsky, Chanel’s president of fashion, said before the show. “I see more than ever the décor pushing the collection. It’s a placement of the collection,” he also said. “Virginie Viard uses décor to maximize the details, and it’s working pretty well for Chanel. Working with different artistic compositions helps to launch and position the collection. She uses it to give maximum visibility.” He continued.

Chanel Spring 2023 Haute Couture – Backstage

Eleven monumental animals made of wood, cardboard and paper took part in the show. They aim to hide models and then open them to let them escape. “I like It when the marvelous bursts forth and the course of events is interrupted,” she said.

Models walked the runway in Virginie Viard’s latest creations surrounded by playful animal sculptures designed by French artist and sculptor Xavier Veihan, who once again helped bring her vision to life. “I found it interesting to evoke the relationships with animals which are constantly evolving in our societies. This time, I wanted to move towards something immediate and fantasy, without being naïve,” Veilhan commented.

The collection was inspired by the poetry of majorettes, the sculptures and drawings Gabrielle Channel would display in her apartment, brought to life on the runway with embroidered accents to Chanel’s signature tweed pieces. These drawings represented lions, does, stags, birds, and camels. These animal emblems on playful designs aimed to reinterpret classic motifs of the House.

Chanel Spring 2023 Haute Couture – Backstage

Motifs embroidered on short tweed suits and coatdresses include kittens, corgis, rabbits and swallows sharing the limelight with the doves, stags or camellias emblematic of the Maison.

The styling of the collection was a nod toward majorettes. We could see top hats, bow ties, and laced-up boots in gold or white with the famous Chanel two-tone toecap. As regards outwear, the label offered pieces in exaggerated shapes that tented around the body, and tweed shorts, which ballooned out from the hip.

Makeup Looks from Chanel Spring 2023 Haute Couture

“The CHANEL suit borrows its codes from the female uniforms of parades and spectacles. Top hat, bow tie, white gloves, laced boots, short shorts, petticoats. Dresses and jumpsuits all in lightness and refinement, superpositions, transparencies, flounces, pleats, fine straps and repainted laces, are crafted in silk tulle, taffeta, organza, georgette crepe and Chantilly lace. And as in every beautiful story, the Spring-Summer 2023 Haute Couture collection, with its fairy parade, closes with the bride in a dress embroidered with swallows.” – From Chanel.

Let’s have a look at some of the boldest looks from the Chanel’s Spring 2023 haute couture collection.

Chanel Spring 2023 Haute Couture
Chanel Spring 2023 Haute Couture
Chanel Spring 2023 Haute Couture