The American Model, Hailey Bieber, has been named global ambassador and face of the Superga advertising campaign.

The Italian fashion brand, Superga, unveils its latest Fall/Winter campaign, starring fashion model Hiley Baldwin. The iconic Italian footwear brand has chosen the American model, Hailey Bieber, as the new global ambassador for the Fall/Winter 2021 campaign. The brand has also chosen her as the main star of the Spring-Summer 2021 campaign. Bieber perfectly represents the most authentic spirit of Superga, the timeless, carefree and relaxed style in each of its collections.

“Superga is synonymous with Italy, so when I was asked to become the new Superga ambassador, I immediately thought that this is one of my favourite countries. I spent a part of my honeymoon there! I love the history and the legacy of this brand,” said Hailey in the statement issued to the media. “Superga is a shoe that has remained true to its origins and has never gone out of style. It is timeless and elegant, and I feel that it fits perfectly with my style,” she commented.