Hailey Baldwin fronts Superga Shoes Collection

The American Model, Hailey Bieber, has been named global ambassador and face of the Superga advertising campaign.

The Italian fashion brand, Superga, unveils its latest Fall/Winter campaign, starring fashion model Hiley Baldwin. The iconic Italian footwear brand has chosen the American model, Hailey Bieber, as the new global ambassador for the Fall/Winter 2021 campaign. The brand has also chosen her as the main star of the Spring-Summer 2021 campaign. Bieber perfectly represents the most authentic spirit of Superga, the timeless, carefree and relaxed style in each of its collections.

“Superga is synonymous with Italy, so when I was asked to become the new Superga ambassador, I immediately thought that this is one of my favourite countries. I spent a part of my honeymoon there! I love the history and the legacy of this brand,” said Hailey in the statement issued to the media. “Superga is a shoe that has remained true to its origins and has never gone out of style. It is timeless and elegant, and I feel that it fits perfectly with my style,” she commented.