Sheila Pereira’s rise from the serene mountains of El Bierzo to the global runways is a tale of resilience, authenticity, and an unbreakable bond with nature. Discover her inspiring story and the passions that keep her grounded amidst the glamour.
In the glamorous and often unpredictable world of fashion, few stories are as captivating as that of a Spanish model Sheila Pereira who has seamlessly navigated her way from the serene mountains of El Bierzo to the bustling fashion capitals of the world. With a blend of elegance, determination, and an unyielding connection to her roots, she has become a prominent figure in the industry, gracing campaigns and runways across continents.
Born in El Bierzo, a picturesque region in the north of Spain, Sheila’s early years were steeped in the tranquillity of nature. “I was surrounded by valleys and small villages, which offered a serene backdrop to my childhood,” she reminisces. From a young age, she found herself in front of a camera, a hint of the path her life would eventually take. “Being in front of a camera was always a part of my life at home,” she recalls. “I started doing small fashion shows in León when I was 14.”
Her first significant break came when she won the Miss Castilla y León beauty pageant, a title that opened many doors. However, she chose not to pursue the national competition, as other opportunities took precedence at the time. “I never had any specific inspiration; it feels like modelling has always been a part of my being,” she explains.
Rising Star in Europe
Her career took off in Europe, where she worked for several high-profile brands across England, Sweden, and Germany. Notably, she became the face of a campaign for Yamamay and worked with established Spanish brands like Pikolinos. Her portfolio expanded to include cosmetic campaigns for Masqmai and the Inditex group, which includes renowned brands like Women Secret. “The love I feel for Spain is immense,” she says. “But it’s equally fascinating to experience different cultures and lifestyles.”
Her ability to adapt and thrive in diverse environments is a testament to her resilience. “I’ve travelled extensively across Europe, so much so that I’ve lost count of the cities I’ve visited,” she shares. Despite the hectic travel schedule, she remains grounded by staying true to herself. “Although nobody said it would be easy, I stay firm by being myself. I’ve always been faithful to my character and personality.”
The past few years have seen her career reach new heights, with notable work for Versace in Sydney and upcoming campaigns for Chanel and La Roche-Posay in 2025. “Working in such a wonderful and exemplary place like Australia was a dream,” she reflects. These prestigious projects have solidified her status as an international model, constantly in demand and continuously travelling. “I’m currently working on a personal project in Spain, unrelated to fashion, which I’ll be heavily involved in next year,” she hints at her future endeavours.
Life Beyond the Runway
Maintaining balance in a fast-paced world is crucial for her well-being. For Sheila, this means staying connected with nature and indulging in various hobbies. Residing in the Balearic Islands provides the perfect refuge. “The Balearic Islands have been my haven of tranquillity, inspiration, and connection with nature for many years,” she says. “I don’t have a favourite island as each one is special and offers different sensations.”
Her love for the Mediterranean Sea is evident. “I enjoy sailing through the Mediterranean waters, riding horses on open routes by the sea and mountains,” she shares. An avid equestrian, she finds peace and freedom in these activities. Additionally, she has a penchant for fencing, although time constraints often limit her practice.
Sheila’s musical interests are as diverse as her modelling portfolio. “I enjoy listening to and playing the Baroque lute, handpan, harp, and piano,” she reveals. “There are many things I enjoy in my free time, but this is just a small summary.”
Memorable Moments on the Runway
Among the myriad of fashion shows she has participated in, Sheila’s experiences with Etam stand out. “The first show with Etam was very exciting, in Saint-Tropez, right by the sea,” she recalls. “I remember walking the runway with crystal flowers as part of the styling.” The second Etam show in the heart of Paris was equally unforgettable. “It was emblematic, a spectacular event to remember without a doubt! I prepared physically and mentally for an entire week while staying at the renowned Le Meurice hotel.”
These experiences have not only been career highlights but also personal milestones that underscore her journey in the fashion industry. “The last ten years have been dedicated to my career,” she reflects. “For now, I continue travelling and signing new contracts in cities like New York and Los Angeles.”
Looking Ahead
As she continues to carve out her niche in the fashion world, Sheila’s focus remains on balancing her professional commitments with personal passions. With a series of high-profile campaigns on the horizon and a personal project in Spain, she is poised for an exciting future. “Age is just a number to me,” she muses. “We cannot compare the wisdom and complexity of the universe based on years.“
In a world where models often come and go, Sheila Pereira’s story is one of enduring success, rooted in authenticity and a deep connection to her origins. Her journey from the quiet valleys of El Bierzo to the international runways is a testament to the power of staying true to oneself while embracing the opportunities that come with an ever-evolving career. As she continues to navigate the world of fashion with grace and poise, her story serves as an inspiration to aspiring models and a reminder that true beauty lies in the journey itself.