Kim Jones presented her fifth collection for Dior, marking her fifth year at the Maison.
With the Dior Men’s Summer 2024 collection marking his fifth anniversary at the Maison, Kim Jones set out to instill the modern notion of new wave in the spirit of Dior’s New Look. Jones pays homage to Dior’s past elements, dictated by Yves Saint Laurent, Gianfranco Ferré and Marc Bohan, intertwining their signatures with her own.
In the show’s notes, Kim Jones stated, “Dior is an haute couture house: it is all about the clothes. At the heart of Dior is silhouette, shape, technique, and fabrication of the very highest order. I like to think that in my five years of being here, I have never forgotten this. It’s a culture we have inherited from womenswear past and applied to menswear present and for the first time in our collections, it is a collage of influences from different Dior predecessors and eras we wanted to pay tribute to at once,” This sentiment became evident as models emerged from concealed entrances, forming a captivating display in the courtyard of École Militaire in Paris. The emphasis on savoir-faire and meticulous workmanship permeated the entire collection.
“They are all connected through texture and technique along with some of Dior’s pop icons, particularly cannage,” Kim Jones said of the collection. Indeed, influences from Dior’s illustrious past are evident on the thoughtful runway. Through a seamless fusion of historical motifs and contemporary proposals, Jones creates a collection that embodies the essence of Dior and pushes the boundaries of luxury fashion.
The collection also drew inspiration from the iconic cannage and the Lady Dior bag. They both as well as polo shirts, crew neck tops, cardigans, and loafers transmuted into menswear staples. The collection seamlessly blended masculine and feminine elements, particularly evident in the use of colours and embellishments such as the Ronghua, delicate velvet flowers crafted by skilled Chinese artisans. The selection of textiles and materials contributed to a diverse array of textures, with notable highlights, including tweed, crystal embroideries, and lightweight fabrics. Jones infused the collection with inherently modern and trendy features.
The palette featured soft colors of cream, beige and ash, contrasted with colors that approach the fluorescent palette with pop blue, yellow, fuchsia, lime green and coral. Touches of animalier and Dior’s cannage pattern also appeared in outerwear, suits, sleeveless blouses, shorts and sweaters.
When it comes to accessories, the unwavering commitment to meticulous craftsmanship and reverence for the past was evident from the outset. Notably, the legendary 1955 Lady Dior bag made its presence felt in an innovative manner, as elements of its timeless design were artfully incorporated into slides and loafers. Furthermore, models sported eye-catching knit hats in a variety of vivid colours and captivating textures, ranging from a vibrant electric orange to a soft, understated baby pink.
Numerous stars filled the front row seats at the Dior Men fashion show. Among the special guests at the Kim Jones Summer 2024 men’s fashion show were Demi Moore, Jimin from BTS, Aròn Piper, Adam di Marco, J Balvin and Maluma. We also saw Precious Lee, Ryoma Takeuchi, Amber Valetta, Thomas Doherty, and many more.
