“The ultimate aim is a constant awareness of the body within and its liberation,” Prada said.

Prada unveiled its Spring/Summer 2024 menswear collection at Milan Fashion Week, showcasing a sleek and innovative presentation by the creative duo of Miuccia Prada and Raf Simons. To emphasize the collection’s theme of fluidity, the show featured a remarkable display of slime cascading from the ceiling, transforming the architectural landscape of Prada’s showroom.

The collection itself was viewed through a transparent curtain of falling slime, creating a captivating visual spectacle reminiscent of fluid architecture. The slime collected in vibrant green foam piles on the metallic grate runway, symbolizing the dynamic and ever-changing nature of menswear.

The concept of fluidity extended beyond the garments, permeating the entire show’s setting at the Deposito of the Fondazione Prada. Abstract walls within the space interrupted the flow, creating a constantly shifting enfilade through which models gracefully paraded, highlighting the transformative qualities of both the clothing and those who wore it. Illuminated by a circle of industrial lamps, the industrial space was transformed into an organic environment.

Models confidently strutted along a runway framed by ever-shifting “walls” composed of 3,000 kilograms of slime, which dripped from the ceiling, forming captivating green puddles on the floor. This design aimed to introduce an organic element to the industrial surroundings and challenge the audience’s perception of the space.

The collection itself was called Fluid Form and explored fluid architecture around the human body. Both the aluminium structure and the slime used for the show will be recycled.

“The concept of fluidity framing the human form again expands, represented through the show space in the Deposito of the Fondazione Prada.” Prada said. “Abstract walls are evoked through fluid interruptions, forming an ever-shifting enfilade through which the model’s process.”

According to Prada founder Miuccia Prada and the brand’s co-creative director Raf Simons, the Fluid Form collection was designed to break away from traditional rigid tailoring and offer a more fluid and liberating experience. The collection aims to create a constant awareness of the body within and its liberation, as stated by Prada herself.

“The ultimate aim is a constant awareness of the body within and its liberation,” Prada said.

The soft and squishy leather bags, looser interpretations of structured shirts, and decorative pockets and corsages are examples of the fluidity in design that the Fluid Form collection offers. The collection aims to reflect the natural state of humanity, with dynamic movement and constant transformation, according to the brand.

“These clothes are ultimately reflective of our natural state – the dynamic movement and constant transformation inherent to humanity,” the brand added.

“The shirt is a point of departure, its structure and details borrowed as a base to transform an entire stable of menswear – suits, raincoats, active sportswear, reporter jackets. Reconsidered construction, re-constructed. Beginning with simplicity, the collection proposes a notion of expansion, amplification of an idea – a paradox between silhouette and materiality. The ultimate aim is a constant awareness of the body within, and its liberation.” – From Prada.

As regards accessories, Prada’s Spring/Summer 2024 collection features bright materials that contrast and complement the silhouettes of the garments. The bags, backpacks, and shoes come in vibrant hues, such as red and purple, contrast with the more neutral tones of the outfits.

The colour palette throughout the collection is consistent soft tones paired with more saturated hues. For example, where the outfit is black, the sunglasses are brown.