ABOUT YOU announces new collaboration with Kendall Jenner

A selection of looks for fall/winter 2021 inspired by the model’s personal style.

German Fashion e-tailer ‘About You’ has revealed announced its latest collaboration with supermodel and reality star Kendall Jenner. The model is in charge of creating an autumn/winter collection consisting of 40 limited items.

The collection is influenced by Jenner’s style and a mix of glamour and casual comfort. The campaign was shot on a horse ranch in California, Jenner’s favourite place to unwind, and conceived by Donald Schneider, the former creative director of French Vogue, from 1993 to 2002.

The offer includes many essentials that seem stolen from the model’s closet and are perfect to be mixed like wide-leg jeans, burgundy leather pants (Kendall’s favourite item), cozy sweaters, power suits, hoodies, fleece vests, shirts and miniskirts. All declined in warm and earthy tones, with the addition of a touch of yellow and pastel blue.

“I am a tomboy, and I love everything in this drop because the pieces are the basics that I wear in my daily life. I feel like this is me on my future ranch, just like going out in my pair of comfy sweats to feed the horses at night before I go in for dinner with the classy, elegant suit,” explained Jenner.

“After the success of our small teaser drop, we are now going one step further and presenting the main drop to our customers,” said About You’s director of content, Julian Jansen. “Kendall unveils more than 40 limited on-trend items with a focus on high-quality materials and special details. In addition, each piece is again provided with a unique code, which stands for Kendall’s birthday, which makes the collection even more personal.”