VERSACE SS 22’ Eyewear Campaign Starring Emily Ratajkowski & Maluma

Vibrant, chic, and glamorous, are words that describe the SS 22′ eyewear campaign.

Versace has launched its Spring/Summer 2022 eyewear campaign, starring supermodel Emily Ratajkowski and the Colombian singer Maluma. They have been photographed by photographers duo Mert Alas & Marcus Piggott.

Ratajkowski and Maluma could capture the dynamism and glory proposed by the Maison for the new season. A reinterpretation of Versace’s iconic Medusa Biggie model.

Refined, cool and comfortable reinterpretation of a legendary design. The oversized feminine frame features adjustable nose pads for greater comfort, while the temples are embellished with the iconic Medusa Biggie medallion. The sunglasses model is available in gold with dark grey polarized lenses and in matt black with dark grey lenses.

Emily Ratajkowski in Versace VE 2248s

“Captured in a series of images by the photographic duo Mert Alas and Marcus Piggott, Ratajkowski and Maluma fully embody the dynamism and stardom of new season shades and optical styles which reinterpret Versace’s iconic Medusa Biggie style. Compositions are bold and powerful, in-keeping with the two stars themselves, the new season style, and Versace’s culture of enduring photographic imagery.” Versace shared.

Maluma in Versace VE 4425Us

This new Medusa Biggie model with an attractive style naturally expresses the concept of fame. Unisex and seductive, pilot sunglasses transform a classic design into a contemporary style statement. Versace’s iconic Medusa Biggie medallion adds traditional charm to the temples, while adjustable nose pads ensure maximum comfort. Available in gold or matte black with dark grey lenses.

Maluma in Versace VE 1283s

Donatella Versace has proposed bold and gritty pieces, complementing in line with the two protagonists and with the new style of the entire season. The campaign has also harked back to Versace’s photographic culture, which was always based on images that leave their mark and last over time. Initially popularized by Biggie Smalls (also known as Christopher Wallace) in the mid-1990s, “the Medusa Biggie sunglasses fully live up to their iconic status, as the golden hardware is reinterpreted across a range of contemporary frames. Acetate in bright neon or crisp white sits within the exciting, confident world of the main Versace Spring-Summer 2022 collection and runway show. The hardware showcases its versatility as it is worked into intricate optical styles and new oversized silhouettes.” – from Versace.

Emily Ratajkowski in Versace VE 3320U

On the contemporary frames of the new collection, they are presented with a reinterpretation of gold-coloured metal details.

Styling by Jacob K.

Creative Direction by Ferdinando Verderi with casting by Piergiorgio Del Moro.

Beauty by hairstylist Christian Restrepo and makeup artist Cynthia Alvarez.